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Luxury Travel Insider


Apr 13, 2021

Not only today’s guest is the Founder and Chairman of Rocco Forte Hotels, some of my favorite properties in all of Europe, but he’s also been Knighted by Queen Elizabeth II herself!

Rocco Forte Hotels are able to achieve the very rare combination between extreme sense of place, luxury service, and amazing design. The company is also family owned and run - with Sir Rocco’s sister doing design, his son selecting locations, and daughters building the vision for bar, culinary, and spa services.

When you stop into a Rocco Forte hotel, it might be like visiting a Forte family home. With everything, including much of the staff, hand selected by the family. Located in the heart of Europe’s major cities like Rome, Berlin, Brussels, and London, you’ll be hard pressed to find better locations with more interesting history.

Sir Rocco and I discuss how he blends family and work, some behind the scenes stories of the different properties, and some crazy guest requests.

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